ALLEN, TX by Lisa Brown — This convention center is a new breed of walkable full-service property that blends corporate, leisure and resort aspects, and other cities around the country may have similar requirements and market demand.
A four-star full-service Delta by Marriott Hotel with an attached convention center is set to open in late 2018. Visitors will have access to a variety of high-end shopping and dining options with the close proximity to mixed-use center Watters Creek at Montgomery Farm.
The project will feature 300 guest rooms, 90,000 square feet of flexible convention, ballroom and meeting space, and 1,000 parking spaces, making it one of the largest facilities of its kind in North Texas, says Altera Development Company LLC, which has begun construction on the project. Delta by Marriott is Marriott’s newest full-service hotel brand.
“This is an exciting project for Altera to launch, as the Allen market has heated up with new corporate development over the last year. There are huge opportunities for further corporate campus development in Allen,” Mike Kennedy, principal, Altera Development Company LLC, tells GlobeSt.com. “The Allen EDC has been very creative and entrepreneurial in working with Altera, Marriott and Benchmark to make the project a reality.”
A restaurant and a destination bar located adjacent to an outdoor courtyard with a swimming pool are designed to allow guests to meet and entertain. The Delta focus on upscale essentials includes a 24-hour elite pantry, a fitness center, free WiFi and bottled water available on every floor.
“This convention center is truly a unique asset for north Texas,” said Allen mayor Stephen Terrell. “The sheer size of the convention space opens the door for significant conferences and propels Allen to a whole new level as a destination city for business and tourism.”
The city of Allen, Allen Economic Development Corporation and Allen Community Development Corporation are jointly investing in the project.
“With new corporate facilities being built by companies like WatchGuard Video and KONE, Allen has become a class-A office market,” said Dan Bowman, executive director of the Allen Economic Development Corporation. “The delivery of these high-end meeting facilities and amenities is already attracting more of these corporate tenants, and drove the recent groundbreaking of a five-story, 125,000-square-foot office building and parking garage on a neighboring parcel. The hotel and convention center are being developed largely in response to Allen’s explosive corporate growth.”
Benchmark Hospitality has been chosen to operate and market the facility. The Allen Convention and Visitors Bureau, which brings a wide range of events, organizations and visitors to Allen, will relocate to the facility.
“The new convention center and hotel will provide the city of Allen with the capability to host larger meetings, sporting events, trade shows and conferences, generating revenue and tax dollars that benefit our community,” said Karen Cromwell, director of the Allen Convention and Visitors Bureau.
Located just north of Dallas off US Highway 75, Allen combines city amenities with small-town hospitality. Meeting planners will have access to conference services and climate that allows for year-round recreational opportunities, including the Golf Courses at Watters Creek, entertainment venues, outlet shopping and dining. Allen is located within 30 miles of Dallas Fort Worth International and Dallas Love Field, with McKinney National Airport eight miles to the north.
“This combined Delta hotel and convention center is a new breed of walkable, affordable full-service properties that blend corporate, leisure and resort aspects,” Kennedy tells GlobeSt.com. “Altera is talking with other cities and universities around the country with similar requirements and market demand about delivering variations of this program in public-private partnerships.”
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