The city of Allen’s tourism industry will get a bump in January 2017, with 290 new guest rooms, a 64,500-square-foot convention center and 1,000-car parking garage.
On Tuesday, the Allen City Council approved a partnership with TCH Altera LLC to construct The Convention Center at Watters Creek, a full-service four-star facility with a development bill of $85 million. Set to rival North Texas’ other hotel/meeting spaces such as the Gaylord Texan Resort, Hilton Anatole and Sheraton Dallas Hotel, the project will be built on seven acres at Bethany Drive and North Central Expressway, next to Allen’s Watters Creek apartment and shopping center.
“This convention center is truly a unique asset for North Texas,” Allen Mayor Stephen Terrell said in a news release. “The sheer size of the convention space opens the door for significant conferences and propels Allen to a whole new level as a destination city for business and tourism.”